Our Approach
Even if you are the best in the world, you have no clients until someone knows what you do. But is it just enough to announce your business? Today's market place is very competitive, so you must have a strategic plan that communicates with impact, or its effectiveness will suffer.
What is the best way to promote your business or product? Should you have a web site, a printed flyer, an animated product demo on DVD? Does your product show off well in a photograph, or would a 3D demo tell a better story?
We recognize the needs of each client are unique, so we are flexible. Although we offer a variety of services, our approach to each project is the same. We design to provide each client with the best results in the most appropriate format.
Our process starts with an interview. We discuss the project goals, then decide what is the best approach to accomplish those goals. During this process we gather as much information as possible, including what you are currently doing, as well as what you may have done in the past.
We make sure that any new project fits in with your established brand strategy, unless of course the project is to create your brand strategy!
Once the project is outlined, we work closely with you to maximize efficiency and to keep the project on budget. We can manage the project through to final product, including printing, web hosting, DVD duplication, or whatever your project may require.
At Smudged Graphics, our goal is to create attractive graphic work that gets results. Both qualities are equally important. If we create the most beautiful piece that you have ever seen, but get poor results, the project has failed. We create beautiful pieces to make you stand out from the competition, allow your audience to have a clear understanding of what you do, and give your company a professional look that adds to your credibility.
We specialize in the creation of 3D images. The benefit is that we can create anything that can be imagined, whether it exists or not. We can then view the scene from any or all angles to get the optimal perspecitve. If it is just a simple object, we have ultimate control over how the object looks, and even how it acts! These extra things are what add impact and boost results.
Our philosophy of creating results driven designs within your brand strategy is what sets us apart. Your marketing plan may contain pieces from many sources, but if they don't fit into your overall strategy, you may be missing the impact a strong brand provides.
